That space between strategy and what is actually happening is where eSquared does some of its best work.
Another Layer of Intelligence to the Decisions That Matter Most.
REITs & Institutional Owners
Another layer of intelligence between the portfolio and the reporting. Providing an independent view into what is actually happening at the asset and community level, we help ownership look beyond the numbers to understand pricing, positioning, operator execution, consumer experience and where performance may be getting lost between strategy and the field.
Established Operators
See what isn't translating to the field. You know your business. We give leadership another experienced perspective across the portfolio to identify where strategy, pricing, sales expectations or operating priorities are not showing up the way they were intended at the community level.
New Operators & Entrants
Senior housing depth without the years it normally takes to build it. We bring decades of industry experience directly into the decisions being made today. We help leadership accelerate the learning curve, avoid expensive trial and error, establish the right disciplines and make decisions with greater confidence. Experience, compressed.
Investors
Know what's really happening at the asset. Financial performance tells part of the story. We get underneath it. We evaluate the market, competitive position, pricing, consumer experience, sales execution and operating realities that ultimately influence asset performance and value.
Communities That Need to Move
Figure out what's actually holding performance back. When occupancy is soft, sales are stalled or the usual answers are not working, we get close enough to identify the real barrier. Then we help determine what needs to change and put it into action.
The eSquared Team
Bring us the question.
You don't need to diagnose the problem before you call us.
Maybe occupancy is down.
Maybe occupancy is up and revenue still does not look right.
Maybe you're evaluating an acquisition.
Changing operators.
Building something new.
Questioning the market.
Trying to understand why the strategy is not reaching the field.
Or maybe something simply does not feel right and you want another experienced perspective.
Start there.
Tell us what you are trying to figure out. We'll determine how we can help.


